Milan, April 13, 2017 – Italian apéritif brand Campari launches its latest Red Diaries campaign. The campaign brings to life the powerful ethos that “every cocktail tells a story,” celebrating mixology as art. Using short films as a vehicle, the imaginative journey takes the viewer through a year-long series of cocktail stories from across the globe. Killer in Red was written and directed by Italian award winning filmmaker Paolo Sorrentino and stars the very Bond-ish Clive Owen. The 12 cocktail stories bring to life the artistry and flair of 14 bartenders from all over the world.
The premiere of Killer in Red and full unveil of Campari Red Diaries took place earlier this year in Rome, home to the legendary Cinecittà film studio. On writing and directing Killer in Red, Sorrentino comments, “Campari is an Italian icon which has garnered global love and attention due to its strong, intrinsic sense of aesthetic and well-defined style – the very same qualities I pride myself on. With this year’s campaign embracing the realm of film, I really wanted to ensure I harnessed the theme of storytelling with an intriguing intensity. Working with Clive was fantastic – his compelling presence and enthusiasm allowed me to create a short film which I hope proves fresh, inspiring and imaginative.”
For behind-the-scenes photos please check out last year’s sneak preview post.