Milan, January 5, 2017 – Just over a year ago we put together a post about It Girls and predicted the shift from designers using professional models to the kids of famous people. The children of celebrities and socialites are the winners of a genetic lottery – born beautiful, rich and into Hollywood privilege. So why go with a professional model when you can leverage the reach of an Insta-celebrity It Kids who have followings in the hundreds-of-thousands if not millions, all before their thirteenth birthday?
Dolce & Gabbana Spring/Summer 2017 shot by Franco Pagetti in Capri, Italy features D&G’s gang of #realpeople. It Kids Brandon Thomas Lee, Presley Gerber, Rafferty Law and Gabriel Kane are the sons of Pamela Anderson, Cindy Crawford, Jude Law and Daniel Day-Lewis, respectively. ‘Real people’ according to Dolce & Gabbana’s hashtag. Here they are in sunny Capri mixing it up with locals and celebrating all things Italian.