Stockholm, November 14, 2016 – With the new biographic film about legendary Swedish tennis star Björn Borg set to be released in Fall 2017, the eponymous fashion house develops a vintage clothing line.
BORG is a film about how legends were shaped from rivalry, friendship and glamour at a time when everything was possible. It is the story of the revolutionary breakthrough of a Swedish icon, portraying the years when Björn Borg (Sverrir Gudnason) made his journey from a Swedish small town to the international elite, about the fiercest fight of his career, playing against the American super talent John McEnroe (Shia LaBeouf) at Wimbledon in 1980, and how their rivalry came to engage a whole world.
The Björn Borg limited edition collection Signature is an updated vintage style inspired by the film. The Signature Collection will be launched in September 2017 ahead of the film’s premiere.
“We are very proud to collaborate with this production. Our Signature Collection honours these two rivals, their passion, their amazing winner instincts and their natural star quality. Signature is a vintage inspired contemporary street style collection in bold classic colours and a unique graphic statement – the real signature of Björn Borg.” – Jonas Lindberg Nyvang, Marketing Director, Björn Borg AB.
“To collaborate with Björn Borg, while making a film about Björn Borg – well, it couldn’t be more natural! It has been a true pleasure for the film to collaborate with their talanted team to recreate the sports clothing from this iconic era” – Fredrik Wikström Nicastro, who produces BORG together with Jon Nohrstedt for SF Studios.
Photos: Björn Borg