London, May 5, 2016 – To celebrate British Vogue’s 100th birthday, Harvey Nichols launches a campaign starring Bo Gilbert, the first 100 year-old model to appear in the magazine. Check out the exclusive video which goes behind-the-scenes at Bo’s photoshoot with renowned fashion photographer Phil Poynter. The campaign will debut in Vogue’s commemorative June 2016 issue.
“Vogue’s 100th anniversary seemed like such an important moment, so we wanted to celebrate it by doing something symbolic,” said Ben Tollett, executive creative director at Harvey Nichols’ ad agency adam&eveDDB. “We’re really proud to be involved in a project which proves the older generation can be fearlessly stylish too. Ageism is so last century.”
Bo is wearing Valentino glasses, a Dries Van Noten coat, a Victoria Beckham top, a Lanvin necklace and trousers by The Row. British Vogue’s 100th Anniversary issue will be its biggest ever issue and goes on sale today!