Toronto, December 21, 2015 – Unless you’ve been living under a rock, you’ve probably heard all the international buzz around this season’s most fashionable Santa. Model Paul Mason’s #YorkdaleFashionSanta broke the internet this holiday season. Proof that a little creativity and a good cause can go a long way.
This weekend we swung by Yorkdale Shopping Centre to say hello to our friend as did Justin Bieber and hundreds if not thousands of other shoppers. If you’re doing some last minute shopping look for Fashion Santa decked out in John Varvatos, Dolce & Gabbana, Burberry, and Salvatore Ferragamo between Harry Rosen and Hudson’s Bay.
For every selfie posted to social media using the hashtag #YorkdaleFashionSanta the mall was donating $1 to Sick Kids Foundation (up to $10,000). Pretty sure they’ve surpassed the $10,000 mark. Your last chance to see him is on December 23rd noon until 8pm.