Toronto, February 28, 2015 – H&M just held their preview of the H&M Studio Spring/Summer 2015 women’s and H&M Men’s Spring/Summer 2015 collection here in downtown Toronto’s Colette Café. On display were the Miami and Palm Springs inspired Studio SS15 pieces which celebrate escapism, sunshine and the laid back life. Let’s just call it the bizarro Toronto collection. They have some great pieces for places where the temperature is actually above zero for more than three months of the year. Should you be lucky enough to live in such a place, you’ll soon be able to get your hands on some nice women’s draped pyjama tops, wrap jackets, flamingo bird blazers, cactus-print kaftans, and snakeskin print shift dresses and slippers. There is a 1970s feel to this collection which is a major fashion trend right now, where you’ll find wide-leg flared jeans, T-shirts with elbow-length sleeves and a short jumpsuit.
“I love how H&M Studio for Spring/Summer 2015 is both glamorous and effortless. Pyjamas are so easy to wear and look so great, especially with heels. It’s about fun in the sun, then partying into the night,” says Ann-Sofie Johansson, H&M’s Head of Design, New Development.
The men’s H&M SS15 line is very strong with contemporary urban, sport and minimalistic design influences. The trousers with the zips at the hem, cosmic sweaters, metallic bombers, mesh tops and leather hoodies are very nice move for H&M. The very Saint Laurent looking biker jacket made of genuine leather is a steal at $299.
Below you’ll find the H&M lookbook followed by my #HMStudioSS15 photos of Sarha, Marina, Natalie, and Rushood in the new line. There are also two YouTube lookbook videos at the very bottom of the post. Enjoy!
Colette Café Photos: Spiro Mandylor, spiro.ca
Lookbook Photos/Videos: H&M