Toronto, October 20, 2014 – Earlier this month, luxury menswear label PATRICK ASSARAF opened its first ever flagship store in midtown Toronto. Located at 392 Eglinton Avenue West, the label specializes in luxury basics for the modern, refined gentleman. Minimalistic pieces echo the brand’s philosophy that men should be able to sport casual wear without looking sloppy.
We had a chance to preview the new boutique and Fall/Winter 2014 collection and were impressed with both. The new flagship space is designed to evoke core values of classic modernity, attention to detail, and fine materials with a touch of the avant-garde. Merchandised with simplicity in mind, the store’s interior features metaphoric qualities mirroring the craft of making clothes. The interior’s main focal point is a thread-like installation, comprised of stainless steel cables to suggest the essence of apparel-making.
Designer Patrick Assaraf creates timeless high quality staples using signature 30-gauge cashmere, ultra-light Zegna Baruffa merino wool, and t-shirt-approved super soft Peruvian cotton. PATRICK ASSARAF label celebrates comfort and effortless elegance.
“Our new flagship store is perfect for quick shoppers. Men can be in and out of my store with a new wardrobe in fifteen minutes,” says Assaraf. Embracing luxury as a more toned-down, quiet concept, PATRICK ASSARAF welcomes Toronto’s modern gentlemen to its newly opened space as part of the TNT complex. Come see simplicity at its most luxurious.
For more information on PATRICK ASSARAF label, please visit: patrickassaraf.com.