Toronto, August 29, 2014 – L’OCCITANE EN PROVENCE celebrates the unique character of the woman of Arles in their newest fragrance Arlésienne. The Arlésienne reflects tradition, an ideal of feminine beauty which is embodied by the Venus of Arles, a marble sculpture discovered in 1651 during the excavation of Roman ruins near the Roman theatre of Arles. This muse has aroused creativity in artists such as Van Gogh, Picasso, Léo Lelée, Mistral, Bizet, and many more.
To conjure up the fragrance of Arlésienne, L’OCCITANE took the unique notes of three flowers that reflect her story. The fiery temperament of saffron, the grace of rose, and the mystery of violet come together in a burst of colour and joie de vivre. Radiant and precious, the saffron flower in full bloom introduces its sensual, peppery and spicy notes. Mandarin orange adds a touch of sparkle. Elegant and difficult to subdue, Grasse rose at the heart of the scent is enhanced by a few sprigs of lily of the valley. Sandalwood lends a milky note to the base, while violet goes slightly astray, setting into enveloping, sensorial white wood. This impression of restrained sensuality is beautifully echoed by tonka bean.
L’OCCITANE is also supporting a stunning exhibition showing at the Chapelle de la Charité that centres on the character of the Arlésienne as seen by French fashion designer Christian Lacroix. Between L’OCCITANE founder Olivier Baussan, Christian Lacroix and the town of Arles, there is a common land – Provence. This family tie gives a special meaning to the Provençal brand’s support. To build this art installation, Lacroix has selected almost 250 works on loan from 20 artists, unearthed during his research and reflections.
Event Photos: Karin Jorritsma for V.V.Events & Communications