Toronto, September 20, 2013 – Yorkville’s Over The Rainbow welcomed the collaboration between renowned New York menswear designer Todd Snyder and activewear brand Champion with a launch event last night. The Toronto manufactured collection (by WS & Company in Scarborough) is a sportwear line taking inspiration from Champion’s pieces and vintage photos from the New York Athletic Club. Snyder is well-known for his work with J. Crew and Polo Ralph Lauren and recently was named as one of GQ’s Best New Menswear Designers in 2012. In celebration of the collaboration, the man himself was in town for the Yorkville launch.
The inaugural fall 2013 collection features a neutral heathered palette of grays, oatmeals and stone colors accented by rich team colors – crimson, vintage green and washed royal — that add a casual nostalgic pop to any ensemble. Each style carries an authentic 1950’s Champion label with “T.SNYDER” stenciled in the back of each garment – reminiscent of the Champion gym uniforms worn by Todd Snyder in his school years. He designed the collection in partnership with Champion’s Chief Design Officer, Ned Munroe; together they scoured Champion’s vast archive of sales catalogs and vintage samples to find styles and fabrics that would seamlessly meld with Snyder’s love of classic American tailoring.
“Champion has always symbolized quality and American style,” Snyder says. “I love the idea of mixing tailoring with their 1950’s gym issued items. It’s really been like one extended Christmas looking through the brand’s storied past.”
“The Todd Snyder brand is a perfect complement to the Champion brand and we share his excitement in creating this new product line inspired by Champion heritage,” said Ned Munroe, Chief Design Officer Champion athleticwear.
“We are thrilled to be carrying this exclusive, Canadian-made menswear collection here at Over The Rainbow,” says Joel Carman, Owner, Over the Rainbow. “We love a revival brand, and being a Yorkville institution for nearly 40 years, we are excited to be able to offer this range from a fellow heritage establishment like Champion combined with the superstar talents of Todd Snyder.”
Local proprietors In Vintage We Trust were also on hand to unveil their first vintage art installation showcasing authentic Champion pieces from the 1960’s to the present day. Great event, only wish they had more of the selection in stock. Loving the resurrection of the running man logo. Those t-shirts rock. More here.