Toronto, November 16, 2012 – How much more fun is an interactive fashion experience over yet another presentation or show? Yesterday morning, media were invited to explore Reebok’s new Canadian personalized sneaker platform called YourReebok. Launching yesterday, Reebok’s innovative shoe customization technology provides Canadians with the opportunity to create and purchase one-of-a-kind shoes. The service has experienced great success in the United States, with over 2.8 million unique designs created. That’s crazy!
The service offers Reebok’s hottest silhouettes: the CrossFit Nano 2.0, the RealFlex, the ZigTech and the Pump Omni. You become the designer and can personalize up to 23 different areas of the shoe with a choice of 19 colours, four materials and (for most) the option to add text like your name to the shoe. Now for the best part – the fully customized shoes range from only $99.99 to $189.99 depending on the style, materials and optional extras chosen. Shipping fee is only $10 to Canada. What a great deal! We thought that the personalization would add significantly to the price, but that’s not the case.
“At Reebok, we are committed to offering our customers an innovative shopping experience and the latest in performance footwear. We are very excited to bring the YourReebok platform to Canadians,” said Stewart Clark, brand leader at Reebok. “We want people to be able to personalize their workout by showing their own colours through their customized Reebok shoes.”
Check out the minimalist red, white, and navy blue Men’s Reebok Crossfit OLY Lifters that we customized for the gym. Not bad eh? Canadians interested in customizing a pair of Reebok shoes can visit www.reebok.com. YourReebok is available in Canada, the U.S. and the U.K.
Event Photos: Spiro Mandylor, Olympus Digital Photography
Product and Web Photo: Reebok Canada