Toronto, October 12, 2012 - It never ceases to amaze us how much the fashion industry does to help raise money for charities. Birks, Canada’s leading prestige jeweller since 1879, is a great example. Last night, they hosted a special event to benefit the children’s charity Plan Canada’s ‘Because I am a Girl’ initiative. This was Birks’ second fundraiser for the organization; the first edition of ‘A Night for Girls to Shine’ was held in Montreal two years ago. Hosted by Olympic Medallist Jenn Heil, who is also an Ambassador for Birks and Plan Canada, and Birks Style Expert Jessica Mulroney – the fundraiser drew an impressive crowd. Socialites, VIPs, musicians, models, athletes, and at least one boxing politician came out in support.
The event brought together an audience of over 300 guests who enjoyed a fashion show by Canadian fashion house Pink Tartan, a performance by singer Amanda Martinez and violinist Anne Lindsay, and an opportunity to mix it up with Canadian Olympic athletes Mark Oldershaw, Annamay Pierse, Perdita Felicien, Marnie McBean, Karen Cockburn, Tessa Bonhomme, Melissa Tancredi and Robyn Gayle.
Also on hand, one of the world’s rarest fancy colour diamonds – a 2.45-carat Natural Fancy Deep Green square modified brilliant-cut diamond. Its rough weight is 5.89 carats, comes from Brazil and retails for a cool $3,850,000. Natural green diamonds are the rarest of the coloured diamonds.
The event took place on what marked the first International Day of the Girl, an initiative of the United Nations supported by the Government of Canada and Plan Canada. This day makes a difference in the lives of girls and young women as citizens and as powerful voices of change in their families, their communities and their nations. The ‘Because I am a Girl’ initiative by Plan Canada contributes to accelerating the education of girls in Burkina Faso by providing them with school scholarships.
Guests were also invited to take part in a silent auction with experience packages offering the opportunity to spend a day in the company of various influential women, including Holt Renfrew’s VP of Fashion Direction Barbara Atkin; Plan Canada’s CEO Rosemary McCarney; Global News Catherine McDonald; CTV’s Tanya Kim, CP24’s Melissa Grelo and MTV Canada’s Aliya Jasmine Sovani; Dundee International CEO Jane Gavan; Jewellery Designer Shay Lowe; and National Ballet Principal Dancer Jillian Vanstone.
Photos: Spiro Mandylor, Olympus Digital Photography