Toronto, October 3, 2012 – J.Crew opened its newest store in downtown Toronto’s Eaton Centre today. It’s not the first Canadian J. Crew to carry menswear, but it’s the first in Toronto and perhaps most extensive in the country. Early this morning, we had a chance to take a look at the new store and briefly meet both Tom Mora, Head of Women’s Design and Frank Muytjens, Head of Men’s Design – both having flown in for the launch. Located on the third floor of the shopping mall, the 8,972 square-foot space is quite impressive. Not sure if it houses the entire range of the men’s and women’s collections, but it sure seems that way.
For women, the Biennial and Copley handbags are there, as are the Etta and Janey shoes. There’s an entire wall is dedicated to men’s plaid shirts. Is the Canadian male stereotype really that bad? 484 Japanese denim as well apparel and accessories from many of their partners such as Timex, New Balance and Barbour are also available. Then, there’s our favourite – the men’s Ludlow Shop. There you’ll find the finer menswear and accessories made from high quality Italian and English fabrics. It took some effort to lure me out of the Ludlow Shop so gentlemen, be forewarned. While we’re giving you the heads up, expect to pay more for the privilege of having J. Crew in Canada. Wasn’t the North American Free Trade Act supposed to take care of this? Brutal.
J.Crew has plans to open a second location at Fairview Mall (1800 Sheppard Avenue East) on October 31, 2012, which will occupy 5,500 square feet on one level and will feature a hand-selected assortment of designs across men’s, women’s, shoes and accessories. J.Crew stores throughout Canada, including the two new locations, will offer the newly enhanced very Personal Stylist service. This complimentary service (also available 24/7 at jcrew.com and through phone orders) offers one-on-one style appointments throughout the day as well as before or after store hours to help customers outfit themselves based on their lifestyle needs and to make shopping easier and more convenient.
Since 1983, J.Crew has established itself as a retail pioneer with its catalog, which has become an official style guide for many, and the introduction of innovative and successful retail concepts both on and offline. J.Crew has gained international attention through its dedication to quality, timeless design and world-class customer service. From its partnerships with the finest European mills and fabric houses to its renowned Italian shoes and cashmere and impeccably tailored Ludlow suiting, the company has built a loyal following all over the world. The next phase in the company’s expansion plans will include opening specialty stores in select markets throughout Canada, Europe and Asia over the next several years.
In addition to the Toronto Eaton Centre location, J.Crew currently has three stores in Canada: Yorkdale Shopping Centre in Toronto (women’s only, opened August 2011), 1088 Robson Street in Vancouver (men’s and women’s, opened April 2012) and West Edmonton Mall (men’s and women’s, opened in June 2012).
Photos: J. Crew
J. Crew Menswear Fall/Winter 2012