New York, October 3, 2012 – We love timepieces and are very excited about the new Michael Kors Paris Limited Edition Runway Watch for Fall/Winter 2012. The City of Light-themed timepiece will be available as of October 15, 2012 and is the second in a series of destination-inspired watches released by the label.
“Paris has always had—and will always have—a special place in my heart. I have nothing but fond memories of working there over a decade ago, and last year we opened one of our biggest Michael Kors flagships on Rue Saint Honoré,” says Kors. “And of course, I love the Parisian style! It’s glamorous, sporty and timeless—just like this watch.”
The dazzling chronograph, an adaptation of the best-selling Michael Kors Runway style, is rendered in a rose gold tone and has a sporty masculine look. In paying homage to the iconic city, the dial displays the edition number and the words “Paris” in script, while the case-back features an etched graphic of the skyline with the Eiffel Tower at its center.
Additionally, the dial is embellished with a 2.5 mm diamond at the number-12 index, adding a sense of jet set glamour to the iconic style. The Paris Limited Edition Runway Watch is presented in a luxe brown collector’s box with a plush interior. A “Michael Kors Limited Edition” plaque is nestled inside the box, elevating the exclusivity.
To celebrate the debut of this new watch, Michael Kors will kick off its #MKTimeless social media campaign. Fans can post photos of their Michael Kors watches – styled and shot as they choose – to Instagram or Twitter with the hashtag #MKTimeless so tweet and tag this post!
This is the second iteration of this initiative, having first launched with the release of the New York Limited Edition Watch. It marks a continued effort on the part of the Michael Kors brand to engage and interact in increasingly innovative ways with its social community and raise its digital presence.
The Paris Limited Edition Runway Watch will be available at premier retailers and michaelkors.com and will retail for $650.
Content and/or other value provided by our partner, Michael Kors.