Paris, September 28, 2012 – Last night, at the peak of Paris fashion week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in the famed Paris cabaret nightclub Paradis Latin. The glitzy party combined fashion, performances and a live showcase by music star Azealia Banks. Friends and fashionistas, including Olivier Theyskens, Rachel Zoe, Jefferson Hack, Poppy Delevingne, Peter Dundas and super models Karlie Kloss, Constance Jablonski, Liya Kebede and Isabeli Fontana , gathered to celebrate.
Staying true to AdR’s belief that fashion is something that makes you dream, the eccentric party was the perfect backdrop to present the unabashedly glamorous and playful line of jewelry, shoes and accessories that Anna Dello Russo designed for H&M, which will be available in stores from October 4, 2012, in 140 stores worldwide.
“We wanted to give the guests an unforgettable experience: an ever-evolving night that started on the red carpet and ended on the dance floor. We created an amusing cabaret show – while it was pure Parisian entertainment, it also functioned as a metaphor for the carousel of fashion. There was a voguing performance, and I had an army of mini AdR’s around me who were wearing the collection, just for the sake of something unexpected. Excess for me means success,” says Anna Dello Russo.
“It is great to bring eccentricity to a wider public, and that’s what H&M is doing with this collaboration. It was truly a fun night”, says Caroline de Maigret.
“People love Anna: she is fearless, she loves the stage and she is a great communicator. Anna is totally pop: Andy Warhol would have loved her, I am sure”, says Giovanna Battaglia.
“The Paradis Ball was the perfect way to launch a collection that is all about fantasy and decoration. It was eye-catching, with an optimistic injection of energy that I found particularly inspiring. We hope that our customers are excited about the launch”” says Margareta van den Bosch, Creative Advisor at H&M.
Unabashedly glamorous, precious and playful, the AdR at H&M range is an expression of Dello Russo’s taste for ornamentation. Available from October 4th, 2012, at the peak of the global fashion week’s tour, in around 140 stores worldwide and online. The collection will feature jewelry, sunglasses, shoes, bags and a carry-on allowing H&M customers uniqueness at an affordable price.