Toronto, September 19, 2012 – In the lead up to and during Breast Cancer Awareness Month, several fashion-led fundraising initiates get under way throughout the US and Canada. Cashmere bathroom tissue kicked off their 9th annual fashion show today at the newly renovated Arcadian Court in Toronto.
This year’s BT (bathroom tissue) Couture collection included high-fashion photography, a breathtaking runway show, and a Facebook contest and fundraiser. The collection highlights Cashmere’s generous and ongoing support of the Canadian Breast Cancer Foundation and heralds the annual return of limited-edition Pink Cashmere, a fund- and awareness-raiser for the Foundation, with 25 cents from the sale of every package going directly to the cause throughout Breast Cancer Awareness Month.
Curated by Canadian fashion designer Farley Chatto, The White Cashmere Collection paid homage to Classic Hollywood Glamour. Participating in the event were fifteen established and emerging Canadian designers who created everything from bridal and evening wear, to jewelry and, for the first time ever, footwear and children’s wear, all crafted in 100% pure, soft and luxurious sheets of White and Pink Cashmere Bathroom Tissue.
The White Cashmere Collection has featured more than 100 amazing Canadian designers since its debut in 2004 and the 2012 collection showcases an awesome cast including Anomal Couture by Sonia Leclair, David Jack, Izzy Camilleri, Adrian Wu, Ashtiani by Golnaz Ashtiani, Rodney Philpott Designs, LABEL by Shawna Robinson and Natalie Sydoruk, LuShyne by Lucci Rojas, Laura Siegel, Al Shakour by Suhaila Niazi, Cara Cheung, DRōN by Joël Bissonnette, MMCrystal by Michelle Merizzi, Jewelry by Karen McFarlane and shoes designed by Yvonne Lin for Town Shoes.
“Breast cancer affects women and families across Canada and the White Cashmere Collection presents a unique opportunity to pay tribute to the courage and strength of these women,” says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products. “We are proud to be one of the Foundation’s top five national partners and to join this cause with our support of Canada’s fashion community.”
The live runway show was hosted by Canada AM co-host and breast cancer survivor, Beverly Thomson, a long-time supporter of the collection. The BT Couture Collection also featured celebrity model Angie Smith, Fashion Producer at The Marilyn Denis Show, as well as a poignant speech by breast cancer survivor and leading Quebec fashion journalist, Lolitta Dandoy.
“The White Cashmere Collection exemplifies the diversity of the Canadian fashion industry and serves as an imaginative showcase for our top design trendsetters,” says 2012 collection curator and fashion designer, Farley Chatto. “I am honoured and thrilled to partner with Kruger Products and to collaborate with our talented designers who combined their passion for fashion with support for the Canadian Breast Cancer Foundation.”
Be Social! VOTE Couture for the Cure
Canadians can also view the collection and support the cause by joining Cashmere’s unique Vote Couture for the Cure™ initiative at Facebook.com/Cashmere from September 19 – November 19, 2012. Fans are invited to vote for their favourite design and Cashmere will donate $1 White Cashmere Collection 2012: Fashion with Compassion™ per vote, up to $10,000, to the Foundation in the winning designer’s name. Voters will be entered in a draw to win one of four $2,500 shopping sprees.
Event Photos: Greig Reekie
Gallery Photos: Angus Rowe MacPherson Photography