Forty Seven Brand Announces New NFL Partnership


New York, September 10, 2012Forty Seven Brand, a leading lifestyle company inspired by product design, quality and comfort, announced its new partnership with the National Football League to produce officially licensed NFL headwear and apparel beginning this season.  To support their new campaign, “Your Team, Your Style”, Forty Seven Brand put forward its largest marking effort to date including a complete print, digital, public relations, and social media experience alongside the brand’s first-ever national television commercial.

“We’re thrilled to work with the National Football League and provide a fashionable headwear or apparel option for the style conscious fan,” said Steven D’Angelo, Forty Seven Brand Co-owner.  “This new NFL partnership and supporting marketing campaign inspires consumers to blend his or her personal style, look and feel with sports, fashion and fun.”

“We are excited to team with Forty Seven Brand to offer our fans more ways to show their passion for their favorite teams,” said Leo Kane, NFL Senior Vice President of Consumer Products. “As we look to make available the best products to our fans, we are confident that Forty Seven Brand will help us deliver.”

The first-ever 30-second Forty Seven Brand television spot created by Ryan Partnership broke nationally on September 4, 2012 shown nationwide on ESPN, ESPN2 and NFL Network. We were invited to Forty Seven Brand’s Fashion’s Night Out launch event held at Snap Sports Bar in New York City. Special guest appearances included actor Robert Buckley and DJ Sam French. We all had the chance to party in packed bar with NFL fashion enthusiasts and see the new merchandise for ourselves. The garments are quite nice made from rugged yet comfortable 100% cotton. Love the weathered and vintage look.

Forty Seven Brand is a privately held company founded by twin brothers Arthur and Henry D’Angelo in 1947. Today, Forty Seven Brand is a proud licensed partner of The National Football League, Major League Baseball, The National Hockey League, The National Basketball Association and more than 650 collegiate programs.

Photos: Forty Seven Brand

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