Toronto, September 1, 2012– Winnipeg-based modern furniture company EQ3 opens the doors of its new Liberty Village flagship store today unveiling their Fall 2012 designs, its inaugural BASICS collection and its collaboration with Finnish design house Marimekko. We had a chance to preview the 9,000 square-foot space at a media preview last week. I personally own a few pieces from EQ3 from their B2C collection as well as lighting. The designs are clean and contemporary at prices that are very reasonable. They’re built tough having survived a few moves in the city as well. Can’t say the same about the stuff from another popular overpriced Swedish brand.
The new location will also house EQ3’s signature custom-made upholstered designs and home furnishings, along with its iconic EQ3+ line, a hand-picked selection of internationally renowned products from brands like Herman Miller, Alessi, and Vitra. “We are ecstatic to be joining the burgeoning Liberty Village neighbourhood – it’s a dynamic area of the city and is increasingly known as a furniture shopping destination,” explains Peter Tielmann, President of EQ3. “As a brand with strong Canadian roots, this heritage space is the perfect fit for EQ3’s Toronto expansion.”
The building itself is over 100 years old and we’re told it was once a distillery. The space balances EQ3’s modern aesthetic with the industrial nature of the historic structure. An intriguing duality is brought forward – juxtaposing rustic Canadian construction influences like concrete flooring, 8” wide planks of solid wood, and ash shelving with sleek, modern furniture designs.
Designed by EQ3 Creative Director Thom Fougere, the flagship features two distinct areas: the first level showcasing smaller items and accessories, along with a statement, custom-made 40’ x 35’ lighting installation that will illuminate the entire space; the second floor hosting EQ3’s expansive product line, including fully customizable and Canadian-made upholstery available in over 100 fabric and leather options, as well as bedroom, office, dining and entertainment collections.
For Fall 2012 EQ3 proudly continues its tradition of offering affordable modern designs that captures the quintessential essence of Canadian design and launches its latest catalogue. Small space designs are expanded with the Scout Functional Coffee Table, a walnut veneer table that provides built-in storage, and the Eton Collection, a scaled down modular sectional with versatile configurations. Reclaimed teak coffee tables, plasma units, and uniquely shaped stools add a hint of nature to the collection. The new line Tate – including a solid oak dinette, chair, end table and coffee table – is a mix of mid-century influences and Parisian styling.
The October bedroom set, made of solid mahogany, offers an intricately-designed headboard and chest options in a deep Midnight hue. From the fully upholstered Valentin Chair with contrasting piping to the range of marble and glass tables, the new collection brings an air of elegance and classic sophistication to any room of the home. Looking for something more industrial? Check out the Frame desk, shelves, and living room tables made of metal top and base on lockable castors, available in black or blue.
Additionally, the company presents EQ3 BASICS, a collection of carefully-designed yet reasonably priced products that are essential for the home, from linens to kitchen necessities, like tableware, glassware and flatware. Styled and designed by Fougere and shot by Zurich and London-based photographers, Veronique Hoegger and Nicole Bachmann, the EQ3 Fall 2012 catalogue captures stunning lifestyle and product shots of the latest collection, shot in the homes of EQ3’s friends, families and coworkers. “At EQ3, we design the kind of furniture we would want for ourselves,” explains Fougere, “so naturally, we envision pieces for our personal environments and those of like-minded Canadians who appreciate modern design.” For more photos from the media launch party, please visit the It’s All Style To Me Facebook Page.
Photos: Katherine Holland