Toronto, August 31, 2012 – I’ve always been a massive fan of legendary Dutch house/trance music DJ and producer Tiësto. Last decade’s memories of life for me in Europe are synonymous with drives across England, France, Holland, Belgium and Germany listening to In Search of Sunrise 5: Los Angeles in a tiny convertible SLK. It was an experience that culminated in a summer vacation to Ibiza, where I had the chance to catch Tiësto performing live at Privilege in front of 10,000 fans.
The man from Breda has accomplished a lot in his career. He’s transcended musical genres to create a global ‘Tiësto’ brand with achievements that include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to billions, and his own wax statue at Madame Tussauds.
Not only does denim-based lifestyle brand GUESS celebrate 30 years in fashion this year, it has embarked on a comprehensive collaboration with Tiësto that includes a limited-edition capsule collection and branded performances by the artist throughout the world. As of this month, the Limited-Edition Tiësto Watch by GUESS is now available at GUESS stores as well as department and specialty stores everywhere.
GUESS claim the new multi-functional timepiece to be original and innovative, functionally driven and filled with fashion. They would be right. Featured in gun metal black stainless steel, designing an all-black watch that actually stands out and doesn’t look cheap can be tricky. GUESS have pulled it off by producing a quality timepiece that combines interesting textures, treatments and finishes that really catch your eye. The uniqueness of the etched top ring, oversized crown, patterned dial and screw details put a modern spin and luxurious quality to the watch. The electric blue in the second hand is repeated in the detailing of its snazzy box. What I like best about the bold timepiece is its versatility. It can be worn just as easily with a luxurious Italian suit as it can with a sporty pair of jeans, white T-shirt and a leather biker jacket. Actually what I really like best is that at $215, it looks a lot more expensive than it actually is.
Campaign Photos: GUESS Inc.
Watermarked Photos: Spiro Mandylor, Olympus Digital Photography