London, August 28, 2012 – The closely guarded ASOS Black X Puma Collection is soon to be released and we have a first look at the 40-piece collection. In a major collaboration with Puma, fusing fashion and urban sport, the ASOS Black Collection is re-worked in a fresh new way. Clean, cool, a classic in the making – ASOS Black x Puma is original sportswear.
Teaming up with filmmaker Ben Newman, ASOS travelled to São Paulo to document the lives of pioneering Brazilian graffiti collective, Os Pixadores. Daring, challenging and original, their unique blend of cultural comment and guerilla street art is the perfect embodiment of ASOS Black X Puma’s approach to modernized classics and innovative design. Check out the 40-piece collection of contemporary, modernised classics – strong tailored designs with a timeless sporting heritage, from vests and padded jackets to T-shirts and knitwear, all topped out with exclusive ASOS Black X Puma bags, hats and belts. The collection launches September 25, 2012.