Mónica Cruz for Agent Provocateur Fall/Winter 2012


London, August 7, 2012 – In case you didn’t know, Penélope Cruz has a pretty hot sister named Mónica Cruz, who stars in Agent Provocateur’s darkly delightful Fall/Winter 2012 Campaign. Wilhelmina: Show Your True Self, is set in Victorian London. The film tells the story of an enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera. Her inner sexiness is unveiled, and she mesmerizes and bewitches the unwitting photographer. “Well that’s never happened before,” he gasps. And with a self assured confidence, she simply responds, “Really?” This punchline reiterates Agent Provocateur’s commitment to a very British sense of humour that drives the brand’s philosophy.

The film was shot in Clerkenwell’s ‘House of Detention’, an old decommissioned prison rumoured to be haunted by aggrieved residents. The choice of location gives an authentic edginess which influences the atmosphere of the campaign.

Agent Provocateur’s Creative Director, Sarah Shotton states, “The film is glamorous, dark and mysterious. It is set in a gothic underground space, brought alive by Mónica Cruz’s frenzied and fantastical performance. Mónica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality.”

Shotton adds, “I’ve been a huge fan of Tim Pope’s work since my teens. His music videos made a huge impact on me and helped shape who I am now. I was very excited and honoured to work with such a creative mind. ”

The film’s writer and director Tim Pope states, “Obviously Agent Provocateur is a dream brand to work with. Creatively, the experience reminds me of my old days of making videos for people like Iggy Pop, David Bowie and The Cure, as it’s all about pushing the envelope and getting noticed in a feisty and look-at-me way. ”

“Look-at-me” indeed. Check out the video above and campaign photos below. Enjoy!


Creative Director: Sarah Shotton at Agent Provocateur
Director: Tim Pope at Black Label Productions Ltd
Producer: Dominic Freeman at Black Label Productions Ltd
Director of Photography: Tim Maurice Jones
Production Designer: Russell De Rozario
Model: Mónica Cruz at Kuranda
Stylist: Suzie Harman
Hair: Eamonn Hughes at Premier Hair and Make Up
Makeup: Ashley Ward at Art Department

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