Los Angeles, July 25, 2012 - For its 10th Anniversary, HUDSON Jeans has chosen to celebrate the essence and spirit of Cabaret in their Fall 2012 advertising campaign. Shooting the campaign in Paris, the birthplace of Cabaret, HUDSON Jeans embraces the spirit of a place to exercise individuality; where onlookers could go against the rules of society without judgment or worry. The “HUDSON CABARET” captures the brand’s mission in print and on film, and 10 years of creating a community where every citizen is a connoisseur of life, moving forward fearlessly with passion and purpose – living life to the edge.
In designing the advertising campaign styles, Creative Director and Designer Ben Taverniti was inspired by the milestone of the 10th anniversary by looking at the last 10 years and the evolution of the brand into the next decade. “For us, it is this perpetual need for discovery and evolution that compels us to keep moving forward. From day to day, season to season, it is this physical, visual, and spiritual journey that weaves throughout our lives and informs our work.”
The HUDSON Cabaret will feature 4 video releases showcasing the stunning Georgia May Jagger in four statement styles of denim to be launched with their Canadian retails partners and activation on a global scale. A print advertisement will accompany each video release and retail activation. For more on HUDSON Fall/Winter 2012 click here. HUDSON’s national Canadian retail partner is Holt Renfrew among other high-end denim boutiques.
Photos: HUDSON Jeans