Toronto, July 23, 2012 – Capturing the heart, spirit and wit of London, Links of London and has been captivating customers for over 22 years. The company started selling cufflinks out of Harvey Nichols in the early 1990s and now has international sales of men’s and women’s jewellery in sterling silver and 18K gold. Links of London prides itself on creating fresh, inspired designs while never compromising on quality or craftsmanship.
For 2012, you’ll find a healthy men’s selection consisting of woven friendship bracelets, pendants, bangles, rings, necklaces, watches, and cufflinks. New this year is the McLaren Sport by Links of London Collection. This exciting collection celebrates a fusion of first class engineering, sophisticated materials and a marriage of function and design that brings the fast paced exhilarating McLaren environment into the luxury jewellery world of Links of London.
The jewellery highlights the construction of the Vodaphone McLaren Mercedes Formula 1 cars with this high powered sport driving the design inspiration. The collection plays with a host of brushed metal andmatt finishes, interlocking sections of stainless steel and a patented McLaren screw; which until now was used solely in the McLaren Technology Centre. Sophisticated accessories such as Kevlar wallets, a money clip and key ring that doubles up as a USB Stick make smart and innovative presents for distinguished men who enjoy life’s luxuries.