Paris, June 13, 2012 – Viktor & Rolf’s latest collaboration brings together the Amsterdam-based fashion house’s eye for avant-garde couture and Bugaboo’s innovative, state-of-the-art strollers. Unveiled at the official launch in Paris last Friday, the My First Car stroller – with it’s mono-colour anodized grey chassis, silver alloy wheels, sports car-style fabric and hand-stitched detailing – embodies the most luxurious and innovative ‘vehicle’ for infants and tots available on the market.
Aside from its sleek look and superior mobility, parents will favour baby-friendly features such as a rear canopy window that allows for checking in on their little one, while the baby is free to enjoy the view ahead. Viktor & Rolf’s signature touches to the Bugaboo Cameleon3 also include a custom-made license plate that reads ‘bb – ♡ – V&R’.
Although not necessarily a pairing we’d expect, both parties seem happy with the outcome of the project. Viktor Horsting & Rolf Snoeren said, “Working on this collaboration with Bugaboo was a creative challenge for us as it’s out of our immediate design sphere, which always proves to be interesting as you can think about objects differently,” while Bugaboo CMO Madeleen Klaasen exclaimed, “We love how they both literally and figuratively turn what’s expected upside down. That creative imagination complements our products and our brand perfectly.”
My First Car Viktor&Rolf for Bugaboo will be available at select stores beginning September 2012 for a limited 12-month period. Even with proceeds from the luxury stroller benefitting the charity (RED)(2) one can’t help marvel at the price – $US 1,600. Positioned as the height of fashion, function, and safety for your child, can one justify the hefty price tag?
Kate Smalley is an International Business and Economics student at Montreal’s McGill University who has also studied and lived in London, UK. Her love of textiles and design started early, teaching herself to knit, crochet and sew. Inspired by her travels, she gravitates towards innovative and sustainable design– whether it be a coffee table or a jacket lapel.