Toronto, May 2, 2012 – Reebok Canada, the official outfitter of the Canadian Football League (CFL), has spent the last two years working on their reengineered On Field and Premier jerseys for all eight CFL teams. Each of the teams played an active role in developing not only their new reengineered on field jerseys, but also the look of the new Premier jersey available to their fans.
“The idea was to make each team’s jersey unique while still incorporating the same technological advances,” says Tania Enciso, CFL Product Manager at Reebok Canada. The new jerseys offer a enhanced elasticity for a greater range of motion and a better on field experience. They are tighter, lighter and has moisture wicking technology incorporated into the fabric.
“The year of the 100th Grey Cup is an opportunity for us to celebrate our proud past and launch our bright future,” says CFL Commissioner Mark Cohon. “And through our partnership with Reebok, with their expertise in professional football jersey design, CFL teams will kickoff this historic season with brand new jerseys that feature the latest in technology as they travel the road to the 100th Grey Cup in Toronto.”
Reebok is also expanding its jersey line for fans by offering a new (fan) Premier jersey. The Premier jersey was inspired by the on field jersey but has more of a lifestyle fit so fans can go from the stadium straight to their favorite sports bar without feeling the need to change. The new model is made of a double polyester mesh for improved durability. Some teams offer jerseys with topstitched lettering instead of prints.
While the players will get to try out their new jerseys at training camp, fans will be able to get theirs from Tuesday, May 1 to Monday, May 7 on CFLshop.ca, on each team website as well as at their respective stores. Starting Tuesday, May 8, the jersey will also be available at Sport Chek, Sports Experts, River City Sports, Jersey City Canada and other select retailers. The suggested retail price is $109.99.
Photos & Copy: Reebok Canada