London, April 12, 2012 – Earlier this year, The British Fashion Council (BFC) announced plans for a brand new Menswear showcase called, LONDON COLLECTIONS: MEN. We’re looking forward to the launch in June 2012, making London the third city behind Milan and Paris to host a dedicated menswear week for fall/winter and spring/summer collections. Running from June 15-17th this year, London will kick start the Menswear calendar with a showcase of British brands and businesses embedded in a cultural programme. London Collections: Men is a development of the Men’s day at London Fashion Week which has grown in stature and content despite sitting outside of the traditional menswear calendar. This new showcase will emphasise both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.
The majority of brands and designers who participate in the Men’s day at London Fashion Week will be contributing to the showcase. London’s emerging talent showcases MAN, NEWGEN MEN sponsored by Topman and Fashion Forward will support the UK’s most innovative new talents to show during this period. Iconic British designers such as Margaret Howell, heritage brands such as Aquascutum and Savile Row tailors such as Richard James and E. Tautz will join London Collections: Men to show the breadth of British menswear.
Dylan Jones, chair of the Fashion 2012 Menswear Committee will be at helm of these plans, drawing together a committee of influential figures within the Menswear industry initially including Alex Bilmes, ESQUIRE; Christopher Bailey; David Furnish; David Walker-Smith, Selfridges; David Walliams; Elizabeth Saltzman; Gordon Richardson, TOPMAN; Jo Levin, GQ; Jeremy Langmead, MR PORTER; Marigay McKee, Harrods; Simon Fuller; Tim Blanks, Style.com; Tinie Tempah; Tom Ford and The Mayor’s Office. The Committee will ensure that London Collections: Men becomes a unique opportunity to see and buy British menswear whilst experiencing the UK’s dynamic creative industries through a cross cultural curated programme.
“The menswear industry has been growing from strength to strength in past years and this is true testament to this, London Collections: Men will not only be a showcase for brands and designers but will form a cross cultural programme creating a festival for Menswear in what will be a truly exciting year for the UK,” says Harold Tillman, CBE Chairman of British Fashion Council.
London Collections: Men will form part of the Fashion 2012 Calendar, a central platform under which the industry is able to showcase and celebrate British fashion. It will provide a core focus for the industry and a schedule for the major fashion events and activities throughout London’s Olympic year. For further on information on Fashion 2012, please visit www.fashion2012.co.uk.