Toronto, January 25, 2012 – The Fashion Design Council of Canada announced today that World MasterCard is the new title sponsor of Toronto Fashion Week. This change in the title sponsorship of Canada’s iconic Fashion Week will take effect for the Fall/Winter 2012 Collections this March at David Pecaut Square. World MasterCard Fashion Week will host over 60 designer runway shows and presentations, drawing thousands of fashion industry professionals and key influencers from across Canada and around the world to Toronto’s fashion district.
It’s All Style To Me was invited to downtown Toronto’s Royal Conservatory of Music for the exclusive cocktail reception and had a chance to speak to FDCC President Robin Kay about the great news. “It is a great honour to welcome World MasterCard as the title sponsor of Fashion Week as we continue to grow our own fashion landscape with their global endorsement.” Ms. Kay went on to speak of Toronto Fashion Week’s high public profile in the fashion world and how its reputation and target demographic makes it attractive to sponsors. “World MasterCard is a perfect match.”
“World MasterCard Fashion Week is one of the world’s most anticipated fashion events bringing together established names, emerging designers and luxury brands,” said Betty DeVita, President of MasterCard Canada. She adds, “Fashion is a key element of our Priceless Toronto and global Priceless Cities initiative. Through Fashion Week we are celebrating Toronto as Canada’s quintessential destination for all things stylish. We encourage everyone to experience all that Toronto has to offer.”
World MasterCard Fashion Week’s the Runway and the Studio will welcome industry insiders and fashion fans to view the collections of Canada’s leading designers and top up-and-coming talent from March 12-17, 2012.