Montréal, January 18, 2012 – Cutting-edge creativity rocks as it steps outside the box and morphs into the one-of-a-kind 22nd edition of Montreal Fashion Week, in collaboration with P&G Beauty & Grooming. One of Canada’s most important fashion weeks is rolling out the red carpet from February 6th to 9th at Marché Bonsecours in Old Montréal to welcome a glittering roster of dynamic and distinguished designers. They’re getting set to show off their spin on leading design for the Fall/Winter 2012/2013 season to local and international media and guests, who will be flocking to the first fashion week on the North American calendar for 2012.
Groupe Sensation Mode, producer of MFW for the past seven years, continues to stay ahead of the international Fashion Week curve by putting the freshest, newest talents front and centre for all to admire in a showy celebration of Canadian and global talent.
“Montreal Fashion Week is production that highlights our cultural, economic and touristic endeavors, with many influences from the major urban centres,” states Jean-François Daviau, co-founder of Groupe Sensation Mode and producer of MFW. “For the first time this year, Montreal was included in the list of the top 50 fashion capitals as reported by the Global Language Monitor – thanks to the outstanding work of the Montreal fashion community and its many events, including Fashion Week, which help showcase this talent beyond our borders.” Full schedule below: