H&M is proud to announce a spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its founder and creative director Consuelo Castiglioni has created a spring collection for women and men that captures the essence of Marni. Available from March 8th, 2012 in around 260 H&M stores worldwide and online, the collection features both clothing and accessories, all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world.
“I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” says Consuelo Castiglioni, Founder and Creative Director.
“We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of prints and colours, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring,” comments Margareta van den Bosch, Creative Advisor forH&M.
Marni is a label that follows its own path and sets its own trends for prints, cuts and silhouettes, which are always playful and elegant. Marni has remained a family- owned business even as it has grown to become an international luxury brand with stores around the world.
Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colours intended to be worn together in layers that both match and clash. For women, the colours are vivid, and the prints are bold, be they African-inspired or simpler colour blocks. The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits; fabrics range from silk to crisp cotton poplin. To complete the look, the collection also includes jewelry, shoes, bags and scarves.
For men, the colours and fabrics are softened for a relaxed take on menswear staples that is truly Marni. The use of prints is subtle; they often appear as a lining or as a contrast detail for shirts; the silhouette is a modern, relaxed take on masculine classics. The Marni collection is the latest designer collaboration forH&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace. The collection will go on sale March 8, 2012. For more information about Marni, please visit www.marni.com
Copy, Video, Photos Provided by: H&M Copyright 2011