The President of Aaron Basha Jewellery, Sasson Basha, was in Toronto this past week to celebrate the launch of Aaron Basha in Canada. Available at Birks Jewellery stores, the luxury jeweller has witnessed considerable success thanks to their beautiful evil eye amulets, lucky ladybug emblems, and baby shoe keepsakes. The charms have been a big hit with royalty and Hollywood celebrities such as Celine Dion, Halle Berry, and even rapper/producer P. Diddy who just loves the cuff links.
It’s All Style To Me had a chance to meet Mr. Basha and see the colourful pieces up close and they are very impressive. This family business has been around since 1906, where it began as a pearl dealer then moved into designing and retailing jewellery from the 1950s onwards. All of the designs are delicately handcrafted in Italy using fine diamonds and semi-precious stones set in 18k gold. “We are so pleased to finally be available in Canada, especially when partnered with the premier national jeweller, Birks,” said Mr. Sasson Basha. “We have had a strong demand from our loyal customer base in Canada, and we are thrilled to finally meet those expectations.”
The cuff link and stud collection is perfect for men who want that something extra for those power meetings or formal occasions. Select from an array of alluring diamond and enamel designs ranging from zodiac caricatures, lucky lady bugs, tantalizing tigers, blinged-out diamond pandas, and cute little race cars. Dive into new depths with brilliantly coloured sea life, or rediscover classic treasures with the Frog Prince & Princess cuff link set. Masculine, youthful and opulently detailed, their cuff links and studs are as multifaceted as the men who wear them. Aaron Basha jewellery is available in Canada at Birks and in addition to their flagship store on Madison, they are available in the states at Saks Fifth Avenue and Neiman Marcus.