SHARP BOOK FOR MEN Fall/Winter 2011 Launch Party

SHARP Book For Men FW11Our friends at Contempo Media followed April’s SHARP BOOK FOR MEN Spring/Summer 2011 Launch Party with yet another masterful Italian wedding styled celebration.  Nestled in our city’s mecca for underachieving sports teams, adjacent to the Air Canada Centre and Maple Leaf Square, last night’s SHARP BOOK FOR MEN Fall/Winter 2011 event was hosted at Guido Saldini and Elena Morelli’s contemporary starburst-laced operatic hall of a venue – Aria Ristorante.  Only the finest scotch, best wine, savoury porchetta, beef and antipasti, were provided to some of the city’s biggest lifestyle aficionados.  Contempo didn’t disappoint and a lot of that had to do with their loyal following, the contributions of sponsors BMW, Jean Paul Gaultier, The Glenlivet, Absolut Elyx, Peroni, Chanel, Concord, Strellson, etc. and a guest list carefully curated by the young, hip and fashionable event production duo of Candice & Alison.  They ensured that most of Toronto’s biggest connoisseurs of men’s style, automobiles, travel, and fashion were on hand to celebrate the launch of SHARP’s latest book.  By the way, where on earth did they find all of those beautiful women?


The SHAPR BOOK FOR MEN Fall/Winter 2011 (available on newsstands now), is a massive 246-page issue and for FW11, it introduces three new feature sections:  The Top 10 for Men, Icons and a 32-page Style MANual.  “The latest Book for Men is bigger and better than ever,” says the magazine’s editor, Yoni Goldstein. “This is the ultimate publication for smart, sharp men.”

Editorial and Creative Director, Michael La Fave leads this compendium with a testament of love for bespoke classic tailoring, as Editor, Yoni Goldstein gets philosophical with us parlaying his convictions on fashion and style as an offshoot of the natural path of human progress and it continues uphill from there.  Highlights include this fall’s new and emerging trends in fashion, technology, art, travel and timepieces.  The Icons section pays homage to history’s great 1970s male style icons that have left an indelible impression on men’s fashion and style – their sartorial contributions definitely worthy of honour.

There is plenty of great fashion photography shot on location in Whistler, New York and Toronto as well. The watch section is a timepiece collector’s dream, featuring superwatches from Harry Winston, Urwerk, MB&F and Hublot. Also profiled are the latest cars from Lamborghini, BMW and Porsche. And The MANual, an insert with a charming retro feel, is stocked with advice and tips covering everything from equipping your kitchen with the right tools, to making your own ammunition.

“The Book for Men is a natural extension of the Sharp brand,” says John McGouran, publisher of The Book for Men. “Canadian men demand a premium men’s magazine to call their own, and this phenomenal publication fills that void.”  With 246 pages of the best in men’s fashion, timepieces, automobiles, tech toys and advice, the latest edition of Sharp: The Book For Men is the publication for the discerning gentleman.  So get out there and pick up a copy already.  For more photos of last night’s launch, please visit the It’s All Style To Me Facebook Page.

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