So it looks like 2011 will go down as another great year for designer discount capsule collections. If you’re keeping score, there’s Lagerfeld for Macy’s, Versace for H&M, Beckahm at H&M, and now Italian luxury brand Missoni is also introducing an affordable, limited-edition collection for fashion and home this fall. Missoni for Target features apparel and accessories for women, men, girls and baby, as well as home goods including bedding, dinnerware, stationery and décor items. Prices will range from $2.99 to $599.99, with most items going for less than $40! Missoni for Target will be available Sept. 13 through Oct. 22, 2011 at all Target stores and Target.com.
“Our collection for Target embodies Missoni’s values of family, color and quality,” said creative director Angela Missoni. “It has been a fantastic experience translating our aesthetic into an affordable line, one we are eager to share with families across the United States.”
“The Missoni family has established one of the world’s most creative brands, and together we’ve created a collection that will have guests lining up outside their local Target in anticipation,” said Kathee Tesija, executive vice president of merchandising, Target. “Our collection with Missoni offers more than 400 compelling products for every aspect of guests’ busy lives, all at incredible prices, and provides Target with a unique point of differentiation for the fall season.”
Below is a sneak peek of some of the pieces coming out in a few weeks. Very excited about those cool ties, the men’s cardigans, and the suitcases. The bad news: Target won’t be in Canada until 2013 and the online store does not deliver to Canada either. The good news: If you live in Toronto, Montreal, Vancouver, or anywhere else along the Canada-USA border, there Target retail stores aren’t too hard to get to. There are at least seven Target locations across the Ontario-New York State border. Happy shopping!
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,755 stores in 49 states nationwide and at Target.com. In addition, the company operates a credit card segment that offers branded proprietary credit card products. Since 1946, Target has given 5 percent of its income through community grants and programs; today, that giving equals more than $3 million a week. For more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
The family-run fashion house Missoni has been at the forefront of Italian fashion since husband and wife Ottavio (“Tai”) and Rosita Missoni started designing their unconventional patterned knits in the neighborhood of Varese in 1953. The brand is famous for its unique knitwear, made from a variety of fabrics in a kaleidoscope of colorful patterns, such as zigzags, stripes, geometrics, and abstract florals, bohemian accessories and must-have swimwear. There are currently 37 freestanding Missoni boutiques worldwide, in addition to Missoni being carried at leading department stores and retailers worldwide.