More an intimate gathering than a wild party, Maison Mercer (English translation: House of Posers) was a bizarre choice of venue to host LUSH Magazine’s Spring 2011 Launch Party. Ever since their string of ‘opening parties’ back in the fall of 2010, the nightclub like oh so many before it, has been trying desperately to align itself with an image of luxury and the exclusive lifestyle. A tall order considering they sit on the ruins of Toronto’s Sodom and Gomorrah – Schmooze Nightclub. You can change the name, change the interior, but keeping the suburban Scarborough meat market massive out? Not so easy.
With articles covering Toronto’s LG Fashion Week and the national fashion business scene, this magazine takes a distinctly Canadian, mainly Torontonian perspective on the world of fashion and luxury. The Spring 2011 issue has some interesting travel editorials featuring Croatia, Costa Rica, and India. It also has a great global arts, fashion, and luxury round-up. The highlight of LUSH Magazine however, has to be their spectacular photo spreads.
Christopher Micaud’s Orient Express, featuring the beautiful and elegantly styled Bao Hoa of New York Model Management is a welcomed change from the barrage of Caucasian women that dominate the spreads of most fashion magazines. Shot at Bisha Hotel & Residences, LULU and photographer Renata Kaveh’s Jackie explores the alter ego of Spot 6 Management’s Ariel Bach playing a self-indulged, luxury obsessed art-dealer. It’s All Style To Me had a chance to sample some of that great Acadian Sturgeon Caviar they brought in for the event and hang out with the sexy 105% faithful cover girl in hopes of getting some style tip for the guys, maybe even a number? Hope my breath wasn’t too fishy. YouTube video with Ariel above. For photos of the event please visit the It’s All Style To Me Facebook Page. For nice cars leased by 30-year-olds who still live with their moms, visit Maison Mercer.